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Business-Administration - Marketing-and-Brand-Management

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  • Degree: MBA
  • Campus: Beirut, Tripoli
  • Faculty: Business Administration

Program Description

In today’s fast-paced business world, marketing plays a crucial role in shaping consumer preferences, building brand loyalty, and driving business success. The BAU MBA in Marketing equips professionals with the strategic, analytical, and creative skills needed to thrive in this dynamic field. Whether you aspire to lead marketing teams, launch innovative campaigns, or drive business growth through consumer insights, the BAU MBA in Marketing program provides you with the expertise and practical experience to excel. With a focus on real-world application, the BAU MBA in Marketing blends fundamental business principles with cutting-edge marketing strategies, digital transformation, and consumer psychology. Through case studies, industry collaborations, and hands-on projects, this program students gain the confidence to navigate global markets, develop data-driven marketing strategies, and lead in competitive environments.

  1. Develop expertise in marketing theories and practices through gaining a comprehensive understanding of both foundational and contemporary marketing theories, which enables students to apply this knowledge to complex marketing challenges.
  2. Cultivate advanced research skills by acquiring proficiency in qualitative and quantitative research methodologies, preparing students to design and execute rigorous studies that contribute to the marketing discipline.
  3. Foster academic scholarship by engaging students in scholarly activities that encourage the dissemination of research findings through publications in top-tier academic journals and presentations at leading conferences.
  4. Prepare for academic leadership by developing students' pedagogical skills that are necessary for effective teaching and mentorship.
  5. Encourage interdisciplinary collaboration by promoting a collaborative research environment that integrates insights from related fields such as psychology, economics, and sociology to enrich marketing scholarship.
  • Application form
  • The Lebanese High School Certificate or its equivalent
  • A Bachelor's degree from a university recognized by BAU with a minimum CGPA of “2.76” (conditioned) for credit-hour system students and its equivalent for the grading system students (with a certificate equivalency from the Lebanese Ministry of Education and Higher Education).
  • The Bachelor's official university transcripts
  • Minimum of two years of work experience after the Bachelor's graduation.
  • Evidence of English proficiency (BAU English Exam 60%, TOEFL 520 or IELTS 5.5)

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
MBA621 Financial Accounting 3 3 Lec Major R
MBA622 Organizations & Human Capital 3 3 Lec Major R
MBA627 Finance 3 3 Lec Major R
MBA629 Micro for the Global Economy 3 3 Lec Major R
Second Semester
MBA623 Marketing 3 3 Lec Major R
MBA624 Business Methods and Research Skills 3 3 Lec Major R
MBA625 Managerial Accounting 3 3 Lec Major R
MBA626 Operations Management 3 3 Lec Major R
Third Semester
MBA628 Strategic Management 3 3 Lec Major R
MBA630 Business Project 3 3 Lec Major R
Fourth Semester
MBA641 Marketing Research 3 3 Lec Major E
MBA642 Strategic Marketing 3 3 Lec Major E
MBA643 Services Marketing 3 3 Lec Major E
MBA644 Consumer Behavior 3 3 Lec Major E
MBA645 Strategic Brand Management 3 3Lec Major E
MBA646 Advertising and Marketing Communications Strategy 3 3 Lec Major E
MBA647 International Marketing 3 3 Lec Major E
MBA648 Social Media Marketing 3 3 Lec Major E
MBA649 Customer Relationship Management 3 3 Lec Major E
MBA650 E-Business 3 3 Lec Major E

Master In Business Administration (MBA)

Course Code Course Title Credits Hours Distribution Course Type
MBA511 Principles of Management 3 3 MBA
MBA512 Principles of Accounting 3 3 MBA
MBA513 Principles of Economics 3 3 MBA