Business-Administration - Course - Operations Management

  • Course Code: MBA626
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

This course covers the concepts and theories of marketing management ; competition; reactions to competition by using marketing mix including product, price, place and promotion ; market share ; market target ; product positioning ; marketing strategies at the levels of corporate, business and product, marketing planning ; managing plans and controlling marketing processes ; tools and strategies required in planning ; and efficient marketing management.