Business-Administration - Course - Marketing

  • Course Code: MBA623
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

This course is an in-depth survey of marketing. The flow of goods and services between consumers and clients, marketing environments, competitive markets and factors, and marketing organizations are examined. Specific attention is given to market identification, strategic planning along with implementation and evaluation, the nature and development of products, pricing, distribution, and promotion.