Serves as the primary liaison between the Public Relations and Communications Department, the University’s Faculties, Centers, administrative offices, and external stakeholders. The unit facilitates effective communication, coordination, and relationship management, ensuring the smooth organization of university activities and the consistent representation of Beirut Arab University across internal and external audiences.

Coordinates the communication with the external and internal community through the organization of events (conferences, workshops, seminars, exhibitions, ceremonies, and official functions). It ensures the effective planning, booking, coordination, and successful execution of all university events.

Develops, manages, and maintains digital platforms and information systems that support Public Relations operations and university activities. The unit oversees event management systems, registration and attendance platforms, seating and invitation management, reporting tools, and web-based solutions that enhance operational efficiency, data accuracy, and stakeholder engagement.

Exposing all the events and activities that take place inside and outside the university’s Campuses to the Media and Press Offices through Media Releases and Press Kits. Believing in the major role the media play in shaping public opinion, the Office of Communications focuses on transmitting and reflecting the image of the university to the public.

Builds and maintains strategic relationships with media organizations, journalists, influencers, alumni, governmental bodies, partner institutions, and community stakeholders. The unit facilitates media coverage opportunities, strengthens external engagement, and expands the university’s communication network locally, regionally, and internationally.

Manages the university’s digital communication channels, including social media platforms, websites, digital campaigns, and online communities. The unit creates and publishes engaging content, monitors audience interaction, analyzes digital performance, and enhances the university’s online presence and reputation.

Develops and implements integrated marketing and promotional strategies that enhance the university’s visibility and reputation. The unit supports student recruitment, institutional branding, and awareness campaigns through creative communication initiatives targeting key audiences.

Designs visual materials that comply with BAU’s visual identity standards, including invitations, brochures, banners, rollups, publications, digital assets, and promotional materials. The unit also supervises production quality to ensure consistency and professionalism.

Protects, develops, and governs Beirut Arab University’s corporate identity and brand standards. The unit ensures the consistent application of visual identity guidelines across all university communications, publications, campuses, digital platforms, signage, and promotional materials while safeguarding the integrity of the BAU brand.