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Business-Administration - Marketing

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  • Degree: PhD
  • Campus: Beirut
  • Faculty: Business Administration

Program Description

Pursuing a PhD in Marketing at BAU is a journey that immerses you in the forefront of marketing knowledge, preparing you for a successful career as a faculty member and research scholar in both educational and business settings. BAU PhD in Marketing program is meticulously designed to provide you with a deep understanding of marketing concepts and practices, aligning with your research and teaching aspirations. Moreover, the BAU PhD in Marketing program will equip you with the advanced methodological skills necessary for conducting high-quality research and publishing in esteemed academic journals.

  1. Develop expertise in marketing theories and practices through gaining a comprehensive understanding of both foundational and contemporary marketing theories, which enables students to apply this knowledge to complex marketing challenges.
  2. Cultivate advanced research skills by acquiring proficiency in qualitative and quantitative research methodologies, preparing students to design and execute rigorous studies that contribute to the marketing discipline.
  3. Foster academic scholarship by engaging students in scholarly activities that encourage the dissemination of research findings through publications in top-tier academic journals and presentations at leading conferences.
  4. Prepare for academic leadership by developing students' pedagogical skills that are necessary for effective teaching and mentorship.
  5. Encourage interdisciplinary collaboration by promoting a collaborative research environment that integrates insights from related fields such as psychology, economics, and sociology to enrich marketing scholarship.
  • Application form
  • The Lebanese High School Certificate or its equivalent
  • A Bachelor's degree in the field of specialization from a university recognized by BAU (with a certificate equivalency from the Lebanese Ministry of Education and Higher Education).
  • A Master’s degree (MSc) in the field of specialization from a university recognized by BAU with a minimum CGPA of “3.00” for credit-hour system students and 80% “Very Good” for the grading system students (with a certificate equivalency from the Lebanese Ministry of Education and Higher Education).
  • Official university transcript(s) – All levels
  • Evidence of English proficiency (BAU English Exam 60%, TOEFL 520 or IELTS 5.5)

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BECO701 Microeconomics I 3 3 Major R
BECO702 Econometrics I 3 3 Major R
BUSN701 Business Research Methods and Skills 3 3 Major R
Second Semester
BMGT701 Organizational Behavior Seminar 3 3 Major R
BMKT701 Consumer Behavior Seminar 3 3 Major R
BMKT702 Social Psychology 3 3 Major R
BMKT703 Marketing Strategy Seminar 3 3 Major R
Third Semester
BMKT704 Global Marketing Seminar 3 3 Major R
BMKT705 Services Marketing Seminar 3 3 Major R
BMKT706 Special Topics in Marketing 3 3 Major R
------- Comprehensive Exam and Research Proposal 3 3 Major R
Fourth Semester
BMKT799 Thesis 24 24 Major R