Business-Administration - Course - Services Marketing Seminar

  • Course Code: BMKT705
  • Credits: 3
  • Hours Distribution: 3
  • Course Type: Major Requirements (Major R)

Course Description

This seminar course is structured to introduce candidates to many of the core foundations and emerging research topics in the field of services marketing. This seminar will enable candidates to understand how research in the field of services marketing has developed and catch the excitement of new research opportunities on the horizon. This seminar will enhance the PhD candidates’ ability to comprehend theoretically and methodologically, and express their positions on individual articles and literature streams within services marketing.