I am a Professor of Marketing and Head of the Business Administration Department at Beirut Arab University (BAU), Lebanon, overseeing four disciplines: Marketing, Management, Banking and Finance, and Management Information Systems (MIS). My academic specialization is in Marketing, with extensive experience in university teaching, research, postgraduate supervision, and academic administration. I have published numerous research studies and gained international and regional academic experience through professional engagement in Egypt, Saudi Arabia, and Lebanon.

My main research interests and areas of expertise include marketing, marketing research, consumer behavior, strategic marketing, strategic management, digital marketing, e-business, and entrepreneurship. My research focuses on consumer attitudes and perceptions, customer loyalty, digital business models, marketing strategy, and entrepreneurial innovation, applying contemporary theories and empirical research to improve organizational performance and strategic decision-making.

My main research interests include strategic marketing, consumer behavior, marketing management, digital marketing, e-business models, customer loyalty, and consumer attitudes and perceptions. My areas of expertise also encompass strategic management, business development, and interdisciplinary business research. I am particularly interested in applying contemporary theories and empirical research to address practical business challenges and support organizational performance and innovation.

My main research interests include strategic marketing, consumer behavior, marketing management, marketing research, digital marketing, e-business models, customer loyalty, consumer attitudes and perceptions, and entrepreneurship. My expertise also encompasses strategic management, business development, and interdisciplinary business research, with a focus on applying contemporary theories and empirical methods to enhance organizational performance, innovation, and strategic decision-making.