Business-Administration - Marketing

The Mission of the Marketing Major is to create an intellectual environment within which students may acquire marketing knowledge, skills and attitudes required for achieving success. The Major’s mission supports the University’s mission, in that the major:

• Has a commitment to academic excellence.
• Inspires students through the scholarly activity of its staff members.
• Provides exemplary professional training.
• Prepares students for ethical leadership in a global society.
  

• Provide challenging learning experiences for undergraduate and graduate students that are grounded in marketing theory and practice within the global business environment.
• Serve students as advisors, mentors and role models.
• Encourage and support the intellectual and professional development of students and academic and non-academic staff.
• Interact with business partners to continuously improve undergraduate and graduate marketing programs.
• Encourage the participation of students and academic and non-academic staff in activities supporting the marketing profession, the University and the business community.
• Recognize the value of all work by students and academic and non-academic staff that contributes to the mission and goals of the department and the faculty.
  

a- Knowledge and Understanding

• Identify core concepts of marketing and the role of marketing in business and society.
• Knowledge of social, legal, ethical and technological forces on marketing decision-making.
• Appreciation of the global nature of marketing and appropriate measures to operate effectively in international settings.

b- Intellectual Skills

• Ability to develop marketing strategies based on product, price, place and promotion objectives.
• Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
• Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
• Ability to construct written marketing plans and a professional interactive oral marketing presentation.

c- Practical and Professional Skills

• Ability to analyze, synthesize, evaluate, and apply information in order to solve complex problems.
• Ability to contribute to scholarly understanding of a subject by balancing the complexity and clarity of an argument, providing clear conceptual organization of evidence, and adaptation to context and audience.
• Ability to use all of the above to make positive contributions to one’s community and the larger society.

d- General and Transferable Skills

• Develop managerial leadership and inculcate professional ethics and competency in marketing.
• Master communication skills.
• Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
• Ability to apply knowledge and skills to real-world experiences in an internship.
  

The undergraduate curriculum for the degree of Bachelor in Business Administration (Marketing Major) consists of 100 credit hours of course work + ICDL.

Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.

Some career options include:

Advertising Manager; Advertising Sales Director; Account Executive; Account Coordinator; Media Director; Media Coordinator; Brand Manager; Product Manager; Product Development Manager; Market Research Director; Relations Director; Corporate Communications Manager.