As the media plays an important role in casting light on social issues, it focuses on the life of individuals in the economic, political and health domains. The health sector occupies a top priority on the agenda of media, due to its relevance to all members of the society. Hence, the role of media is at the forefront, as it contributes to the health education of the public, by providing awareness and guidance on health information towards healthy behaviors. The present study deals with the intersection between health and the media, as it affirms the nature of healthy behaviors, and the ability of media in raising awareness of such behaviors among the youth. The study, thus, adopts a descriptive approach. It uses a questionnaire standardized to the Lebanese context, to measure the impact of the media on university students’ awareness of healthy behaviors. The sample of the study consists of 400 students, 200 males and 200 females. The findings of the study confirmed the importance of the media in raising awareness of healthy behavior among university students. The study further revealed that media programs that deal with healthy behaviors have a greater impact upon females compared to males. The study also established the importance of direct communication in awareness-raising among the students of the sample. The findings of the study are interpreted in the light of the theoretical framework and the literature review, both of which focused on examining the role of the media in developing awareness of healthy behavior.