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Business-Administration - MBA-Marketing-and-Brand-Management

  • Degree: MBA
  • Campus: Beirut, Tripoli
  • Faculty: Business Administration

Program Description

Master of Business Administration (MBA) - Marketing & Brand Management

Applicants for the MBA must hold a bachelor’s degree obtained from Beirut Arab University or any recognized university with a minimum CGPA of “2.33” for credit-hour system students and “Good” for academic year system students. The applicant must also have at least two years of relevant postgraduate work experience.

Career Opportunities

There are numerous job opportunities available in various areas for our MBA students. MBA graduates may be employed by large private or public organizations, profit or non- profit organizations, governmental or local authorities, consultation firms and much more.

Some career options include :

  • Management Consultant
  • Marketing Manager
  • Investment Banker
  • Operations Manager
  • Financial Advisor

Full Time Members
Associate Professor
Dr. Alaa Abbass Ali
Assistant Professor Dr. Abdul Rahman Baydoun
Associate Professor Dr. Ahmad Anouti
Assistant Professor Dr. Ayman Bazzi
Assistant Professor
Dr. Ali Abou Ali
Assistant Professor
Dr. Jad Jaber

Part Time Members
Associate Professor
Dr. Amal El Kordy
Assistant Professor Dr.Pierre Al Khoury
Associate Professor Dr. Mohammed El Khateeb
Lecturer Ms. Ruba Farahat
Lecturer
Mr. Rabieh El Khatib
Lecturer
Mr. Michiel Salibi
Lecturer
Mr. Mohammed Azakier

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
MBA621 Financial Accounting 3 3 Lec Major R
MBA622 Organizations & Human Capital 3 3 Lec Major R
MBA627 Finance 3 3 Lec Major R
MBA629 Micro for the Global Economy 3 3 Lec Major R
Second Semester
MBA623 Marketing 3 3 Lec Major R
MBA624 Business Methods and Research Skills 3 3 Lec Major R
MBA625 Managerial Accounting 3 3 Lec Major R
MBA626 Operations Management 3 3 Lec Major R
Third Semester
MBA628 Strategic Management 3 3 Lec Major R
MBA630 Business Project 3 3 Lec Major R
Fourth Semester
MBA641 Marketing Research 3 3 Lec Major E
MBA642 Strategic Marketing 3 3 Lec Major E
MBA643 Services Marketing 3 3 Lec Major E
MBA644 Consumer Behavior 3 3 Lec Major E
MBA645 Strategic Brand Management 3 3Lec Major E
MBA646 Advertising and Marketing Communications Strategy 3 3 Lec Major E
MBA647 International Marketing 3 3 Lec Major E
MBA648 Social Media Marketing 3 3 Lec Major E
MBA649 Customer Relationship Management 3 3 Lec Major E
MBA650 E-Business 3 3 Lec Major E

Master In Business Administration (MBA)

Course Code Course Title Credits Hours Distribution Course Type
MBA511 Principles of Management 3 3 MBA
MBA512 Principles of Accounting 3 3 MBA
MBA513 Principles of Economics 3 3 MBA