Assessment of a Pharmaceutical Advertisement Analysis Module in a DrugLiterature Evaluation Course
Objective. To evaluate the impact of an educational module on students’ self-efficacy when analyzing
the content of promotional drug brochures (PDBs) and to assess the students’ value of PDBs’ as an
Methods. Third-year bachelor of pharmacy students participated in a one-hour lecture and a two-hour
laboratory. Students completed a survey before and after participating in the module.
Results. The module elicited a statistically significant change in students’ self-efficacy beliefs regarding
evaluating promotional drug brochures, while the average perceived value of promotional
drug brochures did not change significantly after the module.
Conclusion. A brief educational module can increase students’ self-efficacy in evaluating the content
Mohamed Ezzat Khamis Amin
American Journal of Pharmaceutical Education,ISSN: 00029459, 15536467, Volume: 81, Issue: 6, Pages Range: 1-7