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Human-Sciences - Course - MARKETING AND PLANNING FOR LIBRARIES

  • Course Code: LISC631
  • Credits: 3
  • Hours Distribution: (3Cr.:3Lec)
  • Course Type: Elective Department (ED)

Course Description

Approaches to planning and marketing library products/services; examine partnerships that can be forged between elements of marketing and appropriate future strategies for libraries; discuss marketing and planning as integrated processes with attention to short-term and long-term goals and objectives.