Business-Administration - Course - Marketing and Brand Management

  • Course Code: MBA604
  • Credits: 3
  • Hours Distribution: 3
  • Course Type: Master In Business Administration (MBA)

Course Description

This course covers the concepts and theories of marketing management; competition; reactions to competition by using marketing mix including product, price, place and promotion; market share; market target; product positioning; marketing strategies at the levels of corporate, business and product, marketing planning ; managing plans and controlling marketing processes ; tools and strategies required in planning ; and efficient marketing management.