Business-Administration - Course - Marketing Research

  • Course Code: MRKT610
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

The goal of this course is to provide a fundamental understanding of marketing research methods. Marketing research is an organized way of developing and providing information for decision-making purposes. This course is aimed at the manager, who is the ultimate user of research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.