Business-Administration - Course - E-Commerce

  • Course Code: MGMT615
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

This course is intended to supply students with an overview of the electronic commerce phenomenon currently sweeping through the global economy. The course introduces contemporary management philosophies as they have come to be used for the marketing, selling, and distribution of goods and services through the Internet, World-Wide-Web, and other electronic media. Much has happened in this arena and new developments continue at a high rate. The goal of the course is to cover the major topics rather than be encyclopedic. The course makes use of lecture and discussion, readings, cases, and student projects.