MBA 604-Marketing and Brand Management (3 Crs.)

MBA 604-MARKETING AND BRAND MANAGEMENT (3Cr.3Lec)

This course covers the concepts and theories of marketing management ; competition; reactions to competition by using marketing mix including product, price, place and promotion ; market share ; market target ; product positioning ; marketing strategies at the levels of corporate, business and product, marketing planning ; managing plans and controlling marketing processes ; tools and strategies required in planning ; and efficient marketing management