Rania Mostafa

Rania Mostafa
Faculty: Business AdministrationDepartment: Business AdministrationPosition: Associate ProfessorOffice Number: 225Phone: 01/300 110Ext: 2740E-mail: r.alymostafa@bau.edu.lb


Dr. Rania Mostafa received her PhD in Marketing in 2011 from Leeds Business School in the UK, and a Diploma in Social Science Research Methods 2007 from Cardiff University, UK. Dr. Rania Mostafa received an MBA in 2005 from Arab Academy of Science and Technology in Egypt. She obtained her BSc. in Business Administration from Faculty of Commerce, Alexandria University in Egypt in 1997. She was Assistant Professor of Marketing at Damanhour University, Egypt. She worked as a visiting professor in Arab Academy for Science, Technology and Maritime, Egypt and as a teaching assistant in Leeds Beckett University, UK. She is Assistant Professor in the Department of Business Administration at Beirut Arab University. 

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Teaching Exprience

Before joining BAU, Dr.  Rania Mostafa taught Research Methodology, Marketing Management (MSc.), Introduction to Business, Principles of Management, Principles of Marketing, Human Resources Management, Marketing Research, Marketing Management, International Business, Advertising and Promotion, Marketing Dynamics, and Strategic Marketing at Damanhour University, and Arab Academy of Science and Technology in Egypt, and Leeds Beckett University (formerly Leeds Metropolitan University) in the U.K. At BAU, she taught Principles of Management (Remedial Courses for Non-Business Students-MBA), Marketing and Brand Management and Research Methodology and Statistical Analysis at the Postgraduate level (MBA), Advanced Strategic Management, Advanced Marketing (MSc.) and Brand Management, Leadership, Business Ethics, Human Resources Management, Services Marketing, and Strategic Management (BBA). In addition, she supervised Master students dissertations at Damanhur University and Leeds Beckett University and MBA projects at BAU.

2015-16 Courses



  • Mostafa,R., (2015), “Engaging Students Via Social Media: Is It Worth The Effort?,” Journal of Marketing Education Vol.  37, No. 3, pp. 144-159.
  • Mostafa,R., Lages, C., Shabbir, H. Thwaites, D. (2015), “Corporate Image: A Service Recovery Perspective ”, Journal of Service Research, Vol. 18, No. 4, pp. 468-483.
  • Mostafa, R., Lages, C., and Maria Sääksjärvi, M. (2014) “The CURE Scale: A Multidimensional Measure of Service Recovery Strategy,” Journal of Service Marketing, Vol 28, No. 4, pp. 300-310.


  • “Does psychological contract violation matter in a service recovery context?,” with  Cristiana Lages, 8th International Service Research Conference, AMA SERVSIG 2014, Thessaloniki, Greece, June 2014.
  • “Entrepreneurs through Social Media: A Conceptual Model ” with Haya Ajjan, Stefanie Beninger, and Victoria Crittenden, Academy of Marketing Science Annual Conference 2014, Indianapolis, Indiana, May 2014
  • “The Mediation Effect of Technology and Trust Attitude in Mobile Banking” EMAC 2013, Istanbul, Turkey, June, 2013.
  • “Investigating the Role of Trust in Mobile Banking Acceptance” Academy of Marketing Science Annual Conference 2013, Monterey, California, May 2013
  • “The Value Co-Creation Process: An Application on the Emerging Industrial Cities,” American Marketing Association’s 2013 Winter Marketing Educators’ Conference, Las Vegas, February 2013.
  • “Service Recovery Strategies and Perceived Justice: The Moderating Role of Psychological Contract Violation,” with Cristiana Lages, World Marketing Congress, Reims, Champagne, France, July 2011.
  • “Cognition-Affect Impact on Corporate Image Formation: A Service Recovery Perspective,” with Cristiana Lages, American Marketing Association’s 2011 Winter Marketing Educators’ Conference, Texas, February 2011.
  • “Service Recovery Strategy: A Second Order Formative Scale,” with Cristiana Lages, SERVSIG Conference, Porto, Portugal: International Service Research Conference, June 2010.
  • “The Effect of Service Recovery Strategies on Satisfaction and Corporate Image,” with Cristiana Lages, Des Thwaites, Haseeb A. Shabbir, QUIS 11 The Service Conference, Wolfsburg, Germany: Quality in Services Symposium, June 2009.




Member of:

  • Academy of Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • European Marketing Academy (EMAC).



Awarded the 2nd poster prize at LUBS Annual Conference