Alaa Abbas

Alaa Abbas
Faculty: Business AdministrationDepartment: Business AdministrationPosition: Associate ProfessorOffice Number: 355Phone: 01/300 110Ext: 2401E-mail: a.abbas@bau.edu.lb

Biography

Dr. AlaaEldin Abass  received his PhD in 2007 and MSc in Business Administration(1999), both from  Alexandria University. He obtained his B.S. in Business Administration from Alexandria University also in 1990. He is Assistant  Professor in the Department of Business Administration  at BAU.

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Teaching

Teaching Exprience

Before joining BAU, Dr AlaaEldin Abass Ali taught basics of marketing, services marketing, strategic management, management information systems, entrepreneurship and small business, introduction to business, principles of management and human resources management at Alexandria University, faculty of commerce. At Al Qasseem University in Saudia Arabia he taught principles of marketing, business ethics, sales management and personal selling, innovation management and organizational designs, consumer behaviour and promotion and advertising. At Nawroze university in Kurdistan region, Iraqi republic, he taught marketing management for master students.
At Pharos University in Egypt Dr Alaa taught International marketing and new product management for undergraduate students. At Arab academy for science and technology he taught principles of marketing, principles of management and introduction of business for undergraduate students.
For master students he taught strategic management at faculty of commerce, Alexandria university. For (MBA) students he taught international marketing, marketing management, business management at faculty of commerce, Alexandria university.

2015-16 Courses

Research

Publications:
  • Abbass, A. (2011), Studying the Relationships Between the Basic Components of Consumer Trust and its Consequences, Empirical Study on Hyper Consumer Market in Egyptian Market, Journal of Business Studies ,Helowan University, issue NO.1.
  • Factors Affecting Egyptian Consumers’ Adoption of Mobile Banking Services
  • Social and Academic of Using Social Networking site Facebook by University Students

Supervision

Activities

  • Member of quality assurance unit, Faculty of Commerce, Alexandria University.
  • Executive Manager of Managerial Development Center. (MDC), Alexandria University since March, 2012.