Aim and Objectives

The aim of the Graphic Design Program is to inspire graphic designers into generating and creating effective visual communications through developing their individual talent, potential, and personal language. The key objectives of the graphic design program are to:
  • Help students develop strong technical and conceptual design skills.
  • Help students explore and understand the issues of contemporary Graphic Design practice.
  • Expose students to all the skills and tools relevant to this industry, both traditional and digital.
  • Provide students with practical knowledge and experience with industry-standard tools and equipment.
  • Develop an understanding of business and marketing practices, creating ethical and responsible industry professionals