Brand Management

BMKT 404 - Brand Management

Basic Information

Course Title:                           Brand Management
Code:                                      BMKT 404
Hours:                                     Lecture: 3        Credit Hours: 3          
Prerequisite(s):                       BMKT301
Academic Year / Level:          Year: 3            Term: 2

1-Course Description and Overall Objectives:

This course is designed to develop knowledge of contemporary brand management issues at the strategic level. To describe and analyze the way branding works, specifically the key activities and relationships, to provide an academic underpinning to the above through the application of brand management theory and research.

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