BMKT 406-Advertising Marketing Communications (3 Crs.)

BMKT406-ADVERTISING AND MARKETING COMMUNICATIONS (3Cr.:3Lec):

This course emphasizes an understanding and application of the principles of marketing communications from a managerial Perspective. It will focus on advertising sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior.

Pre-req: BMKT405-Consumer Behavior.