• Degree: Bachelor
  • Campus: Debbieh
  • Faculty: Architecture - Design & Built Environment
  • Department: Architecture - Design And Built Environment

Program Description

  • UNIVERSITY REQUIREMENT (18 Credit Hours)
  • COMMON FOUNDATION REQUIREMENTS (22 Credit Hours)
  • MANDATORY CORE COURSES (59 Credit Hours)
  • MAJOR ELECTIVE COURSES (9 Credit Hours)

The mission of the Graphic Design Program at Beirut Arab University is to provide students with the technical, conceptual, and cultural background necessary to demonstrate proficiency as visual communicators. The program introduces students to a progressive series of courses that develop students’ ability for problem solving through critical thinking, stimulating their sense of creativity and imagination, and preparing them into professionals ready for a wide variety of entry-level jobs in the field of Graphic Design.

The aim of the Graphic Design Program is to inspire graphic designers into generating and creating effective visual communications through developing their individual talent, potential, and personal language. The key objectives of the graphic design program are to:

  • Help students develop strong technical and conceptual design skills.
  • Help students explore and understand the issues of contemporary Graphic Design practice.
  • Expose students to all the skills and tools relevant to this industry, both traditional and digital.
  • Provide students with practical knowledge and experience with industry-standard tools and equipments.
  • Develop an understanding of business and marketing practices, creating ethical and responsible industry professionals.

Graduates of this program will acquire the essential knowledge and skills of successful practitioners in the field of Graphic Design. Graduates will demonstrate the ability to:

  • Demonstrate proficiency in design principles, design process, and contemporary design practice with a solid theoretical and historical background.
  • Develop an understanding of design process and problem solving methods utilizing critical thinking skills.
  • Consider the effect of Graphic Design on the human environment through social responsibility, environmental responsiveness, and interdisciplinary perspectives.
  • Demonstrate expertise in recognized technical skills.
  • Understand and apply basic principles in the process of designing, analyzing, and evaluating graphic design solutions in relation to specific end uses and consumer needs and preferences.

A graduate of this program will be qualified to work in:

Graphic Design Studios, Advertising Agencies, Multimedia Studios, Publishing Houses, Printing Companies, Art Departments in Large Corporations and Freelance Graphic Designer.

Graphic design jobs cover all ends of the creative spectrum:

Creative / Art Director, Layout Artist and Brand Identity Designer, Logo Designer, Flash Designer, Illustrator, Technical Illustrator, Photo Editing / Photoshop Artist, Multimedia Designer, Photographer, Web Designer and Advertising / Marketing.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
ARTD201 DESIGN FUNDAMENTALS 4 1 LEC; 6 STU PCC
ARTD203 PHOTOGRAPHY 3 2 LEC; 2 SEC PCC
ARTD205 HISTORY OF ARTS I 3 3 LEC PCC
ARTD207 COMPUTER AIDED DRAFTING AND DESIGN I 3 2 LEC; 2 LAB PCC
ARTD209 FREEHAND DRAWING 3 1 LEC; 4 STU PCC
Second Semester
ARTD206 HISTORY OF ARTS II 3 3 LEC PCC
GRAD202 GRAPHIC DESIGN STUDIO I 4 0 LEC; 8 STU PCC
GRAD204 THEORY AND PHILOSOPHY OF VISUAL COMMUNICATION 3 3 LEC PCC
GRAD208 COMPUTER GRAPHICS 3 2 LEC; 2 LAB PCC
GRAD210 THEORY OF COLORS IN VISUAL ARTS 3 2 LEC; 2 SEC PCC
Third Semester
ARTD309 ENVIRONMENTAL PSYCHOLOGY 3 3 LEC PCC
GRAD301 GRAPHIC DESIGN STUDIO II 4 0 LEC; 8 STU PCC
GRAD303 TYPOGRAPHY I 3 2 LEC; 2STU PCC
GRAD305 HISTORY OF VISUAL COMMUNICATION 3 3 LEC. PCC
GRAD307 DIGITAL IMAGING 3 2 LEC; 2 LAB PCC
Fourth Semester
GRAD302 GRAPHIC DESIGN STUDIO III 4 0 LEC; 8 STU PCC
GRAD304 TYPOGRAPHY II 4 2 LEC; 2 STU) PCC
GRAD306 WEB DESIGN 3 2 LEC; 2 LAB PCC
GRAD308 MOTION GRAPHICS 3 2LEC; 2 LAB PCC
Fifth Semester
GRAD401 GRAPHIC DESIGN STUDIO IV 4 0 LEC; 8 STU PCC
GRAD403 INTERACTIVE DESIGN 3 2 LEC; 2 LAB PCC
GRAD405 PRINT AND PRODUCTION MEDIA 3 3 LEC PCC
GRAD407 INTERNSHIP 1 1 LEC PCC
Sixth Semester
GRAD402 GRAPHIC DESIGN SENIOR PROJECT 6 0 LEC; 16STU PCC
GRAD404 GRAPHIC DESIGN PROFESSIONAL PRACTICE AND ETHICS 3 3 LEC PCC

Program Elective Course (PEC)

Course Code Course Title Credits Hours Distribution Course Type
GRAD220 PORTFOLIO PLANNING 3 3 LEC PEC
GRAD221 MARKETING AND SOCIAL MEDIA 3 2 LEC; 2 LAB PEC
GRAD222 DIGITAL MIXED MEDIA 3 2 LEC; 2 LAB PEC
GRAD223 SEQUENTIAL PHOTOGRAPHY 3 3 LEC PEC
GRAD224 ARABIC TYPOGRAPHY 3 2 LEC; 2 LAB PEC
GRAD225 STORY BOARDING 3 3 LEC PEC
GRAD226 Special Topics in Graphic Design 3 1 LEC PEC