• Course Code: BMKT402
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

This is a capstone course with a "big picture," environmental focus that examines major managerial problems in marketing. Cases, computer simulations, and literature on strategic marketing management are utilized to enhanced student competence with the principles and processes of strategic market planning, and the development, implementation, and control of marketing plans and programs. Pre-req: BMGT304-Strategic Management + BMKT405-Consumer Behavior.