BMGT304-STRATEGIC MANAGEMENT (3Cr.:3Lec)

BMGT304-STRATEGIC MANAGEMENT (3Cr.:3Lec):

The course provides different perspectives to the role of strategy in organizational success. The course will examine the concepts, theoretical frameworks and techniques that are useful in gaining knowledge of the strategic management process, with particular emphasis on strategic inputs, strategic actions (strategy formulation, and strategy implementation) and strategic outcomes.  The course describes the origins and development of business strategy, selected strategic paradigms, competing or alternative theoretical frameworks and their implications.

Pre-req: BMGT202-Principles of Management