• Course Code: BMKT411
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

This course provides coverage of marketing activities related to social causes, ideas, and behaviors. These activities are typically carried out by non-profit organizations involved in such areas as education, health care, religion, and philanthropy. The focus of marketing in these areas is to encourage, promote and sustain desirable social behaviors and ideas and to foster community and volunteer support. Pre-req: BMKT301-Principles of Marketing.