• Course Code: BMKT413
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

To develop knowledge of contemporary retail management issues at the strategic level. This course describes and analyzes the way retailing works, specifically the key activities and relationships. Such course provides an academic underpinning to the above through the application of retailing theory and research.