• Course Code: BMKT414
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

The goal of this course is to provide an introduction to public relations principles, concepts and emerging trends in public relations. Students will explore the “world of public relations” including the historical development of public relations and the responsibilities and functions of the public relations practitioner. The various career paths will be examined, to include, but not limited to: investor relations, community relations, public affairs, media relations and event management. Students will explore the significance of management by objective with respect to effective strategies, tactics, concise objectives and smart goals within the dynamics of public relations.