• Course Code: BMKT412
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

This course is a detailed examination of the process and steps in effective selling. It examines contemporary salesperson's responsibilities of prospecting, making sales calls and presentations, closing sales, ensuring customer satisfaction. It covers sales promotion and territory management. Pre-req: BMKT301-Principles of Marketing.