• Course Code: BMGT404
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

This course focuses on creating, owning and operating a business firm as well as selected opportunities, challenges and strategic problems. Course theme is that success for a new business is dependent upon distinctive strategy, competence, and managerial effectiveness, supported by consistent, efficient policies and practices in marketing, production, finance, human resource management, and customer service.