• Course Code: BMKT405
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

The purpose of this course is to introduce the student to the various facets of consumer behavior, including the decision making process, problems, needs and goals, the consumer’s search for information, and the evaluation of the purchase decision. Pre-req: BMKT301-Principles of Marketing.