• Course Code: BMKT406
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Requirements (Major R)

Course Description

This course emphasizes an understanding and application of the principles of marketing communications from a managerial Perspective. It will focus on advertising sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior. Pre-req: BMKT405-Consumer Behavior.