• Course Code: GRAD401
  • Credits: 4
  • Hours Distribution: 0 LEC; 8 STU
  • Course Type: Program Core Course (PCC)

Course Description

This course focuses on the design and construction of three-dimensional forms such as packaging, exhibits, and displays. Students conceptualize and develop preliminary construction plans, and build three-dimensional models of their design projects using a variety of materials and techniques. Additional emphasis is placed on developing students’ ability to conduct significant research and analysis. Students may address projects involving the renewal of an existing brand and subsequent packaging applications within a coherent marketing program.