• Course Code: GRAD302
  • Credits: 4
  • Hours Distribution: 0 LEC; 8 STU
  • Course Type: Program Core Course (PCC)

Course Description

Students learn to develop visual identity systems for organizations and companies applied to print, web, and broadcast media. This is achieved through the study of how organizations use identity design to express core values and impact consumer perceptions of brand. Students develop design projects with clear process starting from research and conceptualization, to image, type generation, layout, presentation, and evaluation.