GRAD221. MARKETING AND SOCIAL MEDIA (3 CR.: 2 LEC; 2 LAB)

Students develop an understanding of social media as an essential strategy of marketing nowadays, and an intelligent aspect of any business plan. This course covers not only the fundamentals of social media marketing, but also the basics of integrating them into an online presence. From building Facebook pages to authoring Twitter bios, the course covers both online services and discusses how to make best use of them as a social marketing media.