GRAD302. GRAPHIC DESIGN STUDIO III (4 CR.: 0 LEC; 8 STU)

Prerequisite: GRAD301. Graphic Design Studio II

This Course focuses on the fundamentals of light: its sources, variations, quality, design implications, product variations, technologies and cost/benefits. Students learn how to integrate appropriate lighting choices, from both technical and aesthetic perspectives, covering the four function of light: task, accent, decorative and ambient. Lighting for the specific sectors of built environments (residential, retail, corporate, etc.) is discussed and evaluated as an imperative creative design feature and form-maker.

Students learn to develop visual identity systems for organizations and companies applied to print, web, and broadcast media. This is achieved through the study of how organizations use identity design to express core values and impact consumer perceptions of brand. Students develop design projects with clear process starting from research and conceptualization, to image, type generation, layout, presentation, and evaluation.