In the framework of the collaboration agreement between Beirut Arab University (BAU) with the National Council for Scientific Research (CNRS) , Dean Prof Nehale Moustafa and Dr Abdallah Nassereddine, Assistant dean, submitted a proposal project that was fully funded. The project entitled “Corporate Profitability and Societal Value in Lebanon: A Comparative Analysis between Consumers perceptions and the Actual Relationship” aims to examine the consumers perception of the relationship between profits and the companies societal value and to compare this to the relationship between actual profits and CSR contribution of the company.