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About Us

The Public Relations Administration was established in 2008 to coordinate and liaise the cooperation between all the segments of Beirut Arab University and the exterior community. Its job is to combine the different sections of the university and delivers its message by different means of communication through the reflection of BAU’s image to the outside community.

 

Vision

Developing credibility in being capable to be believed, reaching the creativity level in having the power of creation and capturing the collaboration aspect of working as groups. The Public Relations Administration aims to act in a commitment manner in order to succeed in exceeding expectations by creating awareness and the proper environment that is obtained through implementing the right strategy to grow our Educational Institution. Our Office Lights on results-oriented campaigns that serve both the academic and the educational high standards which strengthen the position of Beirut Arab University throughout the professional strategic planning and proper orientation.

 

Mission

The Public Relations Administration seeks to achieve strong bonds between Beirut Arab University and the exterior atmosphere in order to reach a large outside audience, protect and manage the University's reputation, strengthen image, and increase the academic awareness. Bearing in mind that empowering students and encouraging faculties to develop effective meaningful voices, our administration fosters to interpret and understand communication situations and challenges by creating and implementing innovative Public Relations Campaigns in order to deliver the highest levels of professionalism and experience.

Units

Public Relations Office

Events Unit

Liaises between the Public Relations Administration and the different Faculties and Centers at the university. It maintains the smooth flow of events’ organizing and assures the coordination between the different offices in the administration. It also coordinates the communication with the external and internal society by organizing all kinds of events (conferences, workshops, seminars, etc...)

Database and Programming Unit

Maintaining all the Database Information for the Administration. It offers coordination and directs proper Database update through a systematic and a dynamic Database Program which maintains the latest update of information and data.

Imaging & Marketing Department

Imaging & Branding Unit

Creating communication standards and rules that remain consistent to establish a strong Identity and Brand. It also serves as protecting, clarifying, and elevating BAU brand in a coherent and thorough way through reliable and tested messaging, branding, color palettes, typography, and images.

Marketing Unit

Promoting BAU through effective communication with key audiences. It also offers and implements concept development and marketing plans.

Department of Communications

Press Unit

Exposing all the events and activities that take place inside and outside the university’s Campuses to the Media and Press Offices through Media Releases and Press Kits. Believing in the major role the media play in manipulating the public opinion, the Office of Communications focuses on transmitting and reflecting the image of the university to the public.

Social Media Unit

Socializing with the public and communicating the flow of BAU News and Announcements through Social Media by Facebook, Twitter, Youtube and Instagram.

Web Communications Unit

Coordinating all the events to be posted as Spotlight Announcements on the Front Page of the Website and as News and Events along with photos after the occurring of the event.

Imaging & Marketing Department

Graphic Design Unit

Designing artworks that meet BAU Visual Identity through preparing Invitation Cards, Rollups, Brochures, and Monitoring the quality of the production.

Publications Unit

Providing or helping arrangement for graphic art and photographs to accompany the text material and managing the production process.

Media Center - Production Unit

Trains Media Students in Mass Communications ( Faculty of Human Sciences) in the world of Audio-Visual Media, through hosting training seminars and workshops directed by Media Specialists and different Field Visits to Media Institutions. The Media Center also offers the following services: Photo- Video Shooting, Film Production, Visual Animation, Graphic Design and Documentation of campus conferences, lectures and special events.

Administration

Zina Ariss

Director of Public Relations Administration zina@bau.edu.lb +961 1 300110 X: 2445
Our Staff

    Contact

  • Fifth floor, Main building, Beirut Arab University.
  • public-relations@bau.edu.lb
  • +961 1 300 110 X: 2640